I-YouTube isuke ekubeni yipulatifomu elula yevidiyo yaba yindawo eyinhloko yokuzijabulisa kwedijithali. Njengoba inabasebenzisi abangaphezu kwezigidigidi ezingu-2.800 ngenyanga, ipulatifomu ye-Google ibusa ukusetshenziswa kwe-audiovisual kokubili kumakhompyutha nakuma-smart TV. Kodwa-ke, lokhu kukhula akubanga ngaphandle kwempikiswano. Ezinyangeni zamuva nje, i-YouTube kuye kwadingeka ibhekane negagasi leziteshi zolwazi olungalungile lwezempilo ezikhiqizwe yi-AI kanye nokukhanselwa okukhulu kweziteshi ze-ASMR, okuvuselela impikiswano mayelana nezinqubomgomo zayo zokulinganisela kanye nokungafihli lutho.
ESpain, le nkundla inabasebenzisi abayizigidi ezingu-37,5 abaneminyaka engaphezu kwengu-18 , ngokusho kwedatha ye-ComScore, futhi ngaphezu kwengxenye yalokho kusetshenziswa kwenzeka ngama-TV axhunyiwe. Kodwa njengoba ukufinyelela kwayo kukhula, nezingozi ezihlobene nokwaziswa okunganembile kanye nokuphathwa kokuqukethwe okunqunyiwe ziyanda.
Ukufinyelela okungenakuvinjelwa kwe-YouTube eSpain nasemhlabeni jikelele
I-YouTube ayidlulanga nje imali engenayo yonyaka engamaRandi ayizigidigidi ezingama-60.000 , kodwa futhi izibeke njengeplatifomu ebukelwa kakhulu kuthelevishini e-United States izinyanga eziningana zilandelana, ibiza cishe u-13% wamahora okubukwa. ESpain, ukufinyelela kwayo kuyamangalisa ngokulinganayo: abasebenzisi abahlukile abayizigidi ezingu-37,5 ngenyanga, ingxenye enkulu yabo abayifinyelela ngethelevishini. Le platifomu ikwazile ukuzivumelanisa ngempumelelo nemikhuba emisha yokusebenzisa, ikhuthaza amavidiyo amafushane (ama-Short) aqoqa ukubukwa kwansuku zonke okungaphezu kwezigidigidi ezingama-200.000 emhlabeni jikelele.
Ngaphezu kwalokho, uhlelo lwabadali luveze isizukulwane esisha samathalente esiguqula iHollywood. Izibonelo ezifana ne -Obsession, eqondiswe yi-YouTuber Curry Barker ngesabelomali esingu-$750.000 , iqoqe imali engaphezu kuka-$440 million ehhovisi lamabhokisi, kanti i-Backrooms kaKane Parsons isibe ifilimu ethola imali engaphezu kuka-$380 million e-A24. Lawa macala abonisa ukuthi i-YouTube akuyona nje ipulatifomu yokusebenzisa kodwa futhi iyindawo yokuzalela abenzi bamafilimu abakwazi ukuncintisana namabhizinisi amakhulu.
Usongo lolwazi olungamanga: odokotela mbumbulu abakhiqizwe yi-AI
Kodwa impumelelo ye-YouTube nayo inohlangothi olubi. Uphenyo luthole inethiwekhi yeziteshi ezingu-1.046 ezisebenzisa ubuhlakani bokwenziwa ukuzenza odokotela futhi zisakaze ulwazi olungalungile ngezempilo. Lezi ziteshi, eziqoqe ababhalisile abangaphezu kwezigidi ezingu-13 futhi zashicilela amavidiyo angaphezu kuka-62.000, zinikeza ukwelashwa okuyisimangaliso komdlavuza kanye ne-Alzheimer's, ngaphandle kwesisekelo sesayensi. Kulezi, iziteshi ezingu-95 zise-Spain, lapho ukulwa namanga ezempilo kuqhubeka khona.
Ama-avatar akhiqizwe yi-AI abonakala egqoke amajazi elebhu futhi ephethe ama-stethoscope, elingisa ukubonisana kwezokwelapha ukuze athole ukwethembeka. Eziningi zalezi ziteshi ziqondisa kabusha ezinkundleni zangaphandle lapho zithengisa khona izithasiselo noma iziqondiso zezempilo. Nakuba i-YouTube ibiza amanye amavidiyo ngokuthi "okuqukethwe okukhiqizwe yi-AI," iziteshi eziningi azinaso isixwayiso. Ulwazi olungalungile ngezempilo ku-YouTube lubeka ingozi yangempela kubasebenzisi , abangase balahle ukwelashwa okuvamile ngenxa yalaba ochwepheshe bamanga.
Ukulawulwa okuphikisanayo: I-YouTube ikhansela iziteshi ze-ASMR
Ngakolunye uhlangothi, i-YouTube igxekwe ngezinqubomgomo zayo zokulawula. Ekupheleni kukaJulayi 2026, ipulatifomu yakhansela ngokuzumayo iziteshi eziningana ze-ASMR, njenge-ItsBunniiASMR, i-Slight Sounds, kanye ne-Nananightray, ibasola ngokwephula izinqubomgomo zayo ngokuqukethwe kocansi. Labo abathintekile bathi abazange bathole izixwayiso ngaphambilini nokuthi izikhalazo zabo zenqatshwa. I-YouTube yathethelela lesi senzo ngokuthi iziteshi ezixhumene nokuqukethwe kwangaphandle ezephula imithetho yayo, yize ingacacisanga ukuthi yiziphi izixhumanisi ezaziphula empeleni.
I-ASMR, uhlobo olusekelwe emisindweni eduduzayo esiza ekulweni nokukhathazeka nokungalali, luchazwe kabi yipulatifomu, ngokusho kwabadali bayo . I-Slight Sounds ithe "i-ASMR ayiyona eyocansi ngokwemvelo" nokuthi lesi sinqumo sibhubhise indlela yabo yokuphila yeminyaka. Leli cala linezela kwelangaphambilini, njengokukhanselwa kwesiteshi sika-Amouranth ngo-2024, futhi libuza ngokungacacile ukuthi i-YouTube isebenzisa kanjani izinqubomgomo zayo.
I-YouTube ibhekene nomzuzu wokungafani. Ngakolunye uhlangothi, ukukhula kwayo kwezilaleli kanye nemali engenayo akunakuvinjelwa, futhi ikhono layo lokuqalisa imisebenzi yamafilimu kusukela ekuqaleni alinakuphikwa. Ngakolunye uhlangothi, ukwanda kolwazi olungalungile lwezempilo kanye nezinqumo zokulinganisela okuqukethwe eziphikisanayo kuphakamisa imibuzo mayelana nomthwalo wayo wemfanelo njengeplatifomu yomhlaba wonke. Ngenkathi inkampani iqhubeka nokwandisa ithonya layo, ingcindezi yezenhlalo neyomthetho yokuthi isebenze ngokusobala okukhulu kanye nokusebenza kahle iyaqhubeka nokukhula.
