I-OpenAI inqume ukuqeda iSora, uhlelo lwayo lwevidiyo olukhiqizayo olunezinhloso zobuhlakani bokwenziwaEzinyangeni ezimbalwa nje ngemuva kokwethulwa kwayo okukhulu njengohlelo lokusebenza oluzimele kanye nenethiwekhi yokuxhumana nabantu, lesi sinqumo siza ngemuva kwehlobo lokubonakala okuphezulu kwaleli thuluzi, izigidi zokulandwa, kanye nezivumelwano eziphezulu nezinkampani ezinkulu ezifana neDisney. Kodwa-ke, futhi kuza phakathi kwempikiswano ekhulayo mayelana nezindleko, izingozi, kanye nokufaneleka kwangempela kwalolu hlobo lobuchwepheshe ebhizinisini lenkampani.
Lesi simemezelo, esamenyezelwa esidlangalaleni nge-akhawunti esemthethweni kaSora i-X (eyayikade iyi-Twitter), siqinisekisa ukuthi Kokubili uhlelo lokusebenza lwabathengi kanye ne-API yonjiniyela kuzovalwa.I-OpenAI ibonge labo abahlanganyele emphakathini futhi yamemezela ukuthi ezinsukwini ezizayo izonikeza imiyalelo yokugcina amavidiyo akhiqizwe, kanye nesimiso esiningiliziwe sokuvala isevisi.
Yayiyini iSora futhi kungani yaba yinto eshesha kangaka?
USora wazalwa njengo Ukubheja kokuqala okukhulu kwe-OpenAI kuhlelo lokusebenza oluzimele olugxile kuvidiyo emfushanenge-interface efana kakhulu ne-TikTok noma i-Instagram Reels. Selokhu yethulwa esidlangalaleni ngoSepthemba, abasebenzisi bakwazile ukubhala imiyalelo yombhalo, bazifake ezigcawini zama-movie noma ezimweni zansuku zonke, futhi babelane ngomphumela kokuphakelayo komphakathi kweziqeshana eziqondile ezikhiqizwe yi-AI.
Ezinsukwini zayo zokuqala ezitholakala emphakathini jikelele, uhlelo lokusebenza Idlule ukulanda kwesigidi ngaphansi kwezinsuku ezinhlanuYadlula ngisho nokwethulwa kokuqala kwe-ChatGPT kwezinye izindlela zokulinganisa. Yadlula phezulu kumashadi ezithombe namavidiyo ku-iPhone App Store futhi yaba yisizinda somzamo we-OpenAI wokungena ngokugcwele emakethe yokukhangisa ngamavidiyo amafushane, ephethwe yi-TikTok, i-YouTube Shorts, i-Instagram, ne-Facebook.
Ingxenye enkulu yomfutho wokuqala yayisekelwe ekuthi kungenzeka amavidiyo e-remix avela kwabanye abasebenzisi futhi kalula lapho ingadala khona izigcawu ezihlaba umxhwele: kusukela ezindaweni ezingenakwenzeka kuya ekuphindeni kabusha izithonjana zesiko elidumile. USam Altman, i-CEO ye-OpenAI, waze wakhuthaza abasebenzisi esidlangalaleni ukuthi badlale ngesithombe sabo ngaphakathi kwezikhathi ezibonakalayo ezivela kumafilimu nakuthelevishini.
Ngemva kwaleso siqalo esimangalisayo, insizakalo yagcwala isidingo futhi I-OpenAI kwadingeka ukuthi yandise ngokushesha ingqalasizinda edingekayo ukuze iphendule izicelo zevidiyoLapho inani lokuqala selidlulile futhi ukusetshenziswa sekuzinzile, ukulandwa kwaqala ukwehla futhi iSora yalahlekelwa ukuba khona kwayo ezilinganisweni, into eyayivele iphakamise ukungabaza kwangaphakathi mayelana nendlela yayo yesikhathi esimaphakathi.
Ubuchwepheshe obusemuva kweSora kanye nezindleko zayo ezifihliwe
Ngaphandle kwesizinda sayo senethiwekhi yokuxhumana nabantu, uSora wayekhona enye yamaphrojekthi eyinkimbinkimbi kakhulu kwezobuchwepheshe e-OpenAIIpulatifomu ihlanganise amamodeli okusabalalisa—izimiso ezifanayo eziye zaqhuba ukukhiqizwa kwezithombe ezingokoqobo—nezakhiwo ezifana ne-Transformer, ezikwazi ukuhumusha umbhalo kanye nokulandelana okubonakalayo njengokugeleza okukodwa kolwazi.
Inqubo yokudala yaqala nge Ividiyo yayinomsindo ngokuphelele, ifana nomsindo oqhubekayo kuthelevishini ongenasiginali.Ngokusebenzisa izibalo ezilandelanayo eziqondiswa yimiyalelo yomsebenzisi, uhlelo kancane kancane lwasusa umsindo futhi lwembula indawo ehambisanayo, kokubili ngokombono obonakalayo nowokulandisa.
Ngokungafani namanye amamodeli aphatha ividiyo njengokulandelana okulula kwezithombe, uSora wahlukanisa okuqukethwe kube izingcezu ezincane zesikhala-sesikhathi ezinobukhulu obuthathuLawa ma-patches awazange acabangele ububanzi nokuphakama kohlaka ngalunye kuphela, kodwa futhi nokuhamba kwesikhathi, okwavumela ukuqhubeka phakathi kwezithombe, ukuhambisana kwezinto, kanye nokuqonda kokuxhumana kwazo kulo lonke ukulandelana.
Ukuqeqeshwa komodeli kwakuncike ku izigidi zamavidiyo engifunde ngawo imithetho eyisisekelo yomhlaba ongokoqoboIndlela amanzi aziphatha ngayo, indlela izithunzi ezibonakala ngayo ezindaweni ezihambayo, noma ukuthi kwenzekani lapho into ilunywa kanye naleso senzo kufanele sishiye umkhondo ohlakeni olulandelayo. Leli khono lokulingisa izenzakalo zangempela labonwa njengempahla ebalulekile hhayi nje kuphela kwezokuzijabulisa kodwa nakwezamarobhothi esikhathi esizayo.
Kodwa-ke, konke lokho kusetshenziswa kobuchwepheshe kwakunezinkinga: ukusetshenziswa okukhulu kwezinsizakusebenza zekhompyuthaIvidiyo ngayinye ekhiqizwe yayibiza kakhulu amandla okusebenzisa ikhompyutha, ngakho-ke, yayibiza kakhulu izindleko zengqalasizinda, ikakhulukazi ngenxa umsebenzi wekhadi levidiyoNgesikhathi lapho izinkampani ezinkulu zobuchwepheshe zigijimela ukwakha izikhungo zedatha ezinamandla kakhulu futhi isidingo sama-chip e-AI sikhuphuke kakhulu, ukugcina inethiwekhi yokuxhumana nabantu esebenzisa amavidiyo kube umzamo onzima wokuwuthethelela.
Ushintsho lweqhinga le-OpenAI: ukuvalelisa kuvidiyo yabathengi, sawubona ebhizinisini kanye nakumarobhothi
Ukuvalwa kweSora akuqondakali njengecala elihlukile, kodwa njengengxenye yokuhlelwa kabusha okubanzi ngaphakathi kwe-OpenAINgokusho kwemibiko evela kwabezindaba njenge-Wall Street Journal kanye namanye amaphephandaba ebhizinisi, inkampani imemezele ngaphakathi ukuthi izoqeda imikhiqizo eminingana ngokusekelwe kumamodeli ayo evidiyo, okuhlanganisa nezici zokukhiqiza iziqeshana ezihlanganiswe ku-ChatGPT.
Lokhu kuthutha kuhambisana nohlelo lwe- ukubeka phambili amathuluzi okukhiqiza kanye nesofthiwe yamabhizinisi nabathuthukisiI-OpenAI ibilokhu ihlanganisa imikhiqizo eyayingafani ngaphambili—njengohlelo lwayo lwedeskithophu lwe-ChatGPT, ubuchwepheshe bayo bokuhlela, kanye nesiphequluli sayo—kube uhlobo “lwe-superapp” ehlanganisiwe, ehlose ngayo ukwenza lula ikhathalogi yayo futhi ivumelanise amaqembu ayo nombono womkhiqizo ocacile.
Ngesikhathi esifanayo, inkampani igcizelele inhloso yayo Qinisa ucwaningo ekulingiseni komhlaba wangempela kanye ne-roboticsAbakhulumeli benkampani bachaze ukuthi ithimba elasebenza ku-Sora lizoqhubeka nokusebenzisa ukwenziwa kwamavidiyo, kodwa ngaphakathi, ukuqeqesha amarobhothi akwazi ukusebenza ezindaweni ezibonakalayo nokuxazulula imisebenzi engokoqobo.
Lolu shintsho lufika esimweni lapho I-OpenAI icabanga nge-IPO engaba khona kusukela kwikota yokugcina yonyaka.Ukuba yinkampani ethengiswa esidlangalaleni kusho ukuthembela kancane emizuliswaneni emikhulu yokuxhaswa ngezimali yangasese kodwa kusho ukuthembela kakhulu emalini engenayo ephindaphindayo evela emikhiqizweni ezinzile, okukhuthaza ukugxila emabhizinisini anenzuzo ecacile, njengezinsizakalo zezinkampani noma izixazululo zokuhlela.
Kulesi simo, ukugcina amaphrojekthi aphezulu anomthelela omncane kwezomnotho—njengenethiwekhi yokuxhumana nabantu yevidiyo ekhiqizayo enezindleko eziphezulu zekhompyutha—kubhekwa njengento yokunethezeka okunzima ukuyinakekela. Ngakho-ke, ngaphakathi kwenkampani uqobo, ukuvalwa kwe-Sora kuchazwa njengomzamo wokuzama "Yeka i-ballast" futhi unciphise ukuphazamiseka ukugxila kulokho okungasekela ukukhula kwesikhathi eside.
I-Disney, amadili akhona emoyeni kanye nokuphazamiseka kombukiso omkhulu wabezindaba
Esinye sezici ezadonsela ukunaka okukhulu kuSora kwaba kwakhe ukubambisana neDisney nezinye izimfanelo ezinkulu zobuhlakaniEkupheleni konyaka, inkampani yezokuzijabulisa yamemezela isivumelwano sokuvumela abasebenzisi ukuthi bakhiqize amavidiyo anezinhlamvu ezingaphezu kuka-200 ezivela kuma-franchise afana neMarvel, Pixar, noma i-Star Wars ngaphakathi kohlelo lokusebenza lwe-OpenAI.
Leso sivumelwano sasihlanganisa nethuba lokuthi uSora kungaba umbukiso osemthethweni wokuqukethwe okuphefumulelwe yikhathalogi ye-DisneyLokhu kuyakhanga ikakhulukazi phakathi kwempi eqhubekayo yokunaka kwabasebenzisi ezinkundleni zamavidiyo amafushane. Ngaphezu kwalokho, iziteshi zemidiya ezahlukahlukene zibike ngokutshalwa kwezimali kwezigidi zamaRandi yinkampani yezokuzijabulisa e-OpenAI, okuhlobene kancane nalokhu kubambisana.
Ushintsho lweqhinga le-OpenAI kanye nokushabalala kweSora kuye kwamisa lowo msebenzi. Abakhulumeli beDisney baveze ukuthi isivumelwano ngeke sisaqhubeka ngaphansi kwemigomo eyayihlelelwe ekuqaleni futhi baveze ukuthi bayasihlonipha isinqumo senkampani yezobuchwepheshe sokushiya ibhizinisi lamavidiyo akhiqizayo elihloselwe umphakathi jikelele.
I-Disney igcizelela ukuthi Bazoqhubeka nokuhlola ukusebenzisana namapulatifomu obuhlakani bokwenziwa....uma nje bebavumela ukuthi bafinyelele abalandeli ngenkathi behlonipha impahla yobuhlakani kanye namalungelo abadali. Ngakho-ke icala le-Sora liyisikhumbuzo sokuthi izinto eziza kuqala zingashintsha ngokushesha kangakanani emkhakheni oguquguqukayo njenge-AI yokukhiqiza.
Ukuvalwa kuthinta nezinye izivumelwano ezincane—kufaka phakathi lezo ezinama-studio, abadali bokuqukethwe, kanye nezinhlangano zokukhangisa—ezaziqale ukuzama le nkundla. Iningi lalaba badlali manje seliyabona ukuthi kanjani Isiteshi sokusabalalisa nokukhuthaza esinamandla siyanyamalala ngesikhathi nje beqala ukuqonda ukucabanga kwayo kanye nezilaleli zayo.
Izimpikiswano: ilungelo lobunikazi, ama-deepfake kanye "nodoti we-AI"
Ngaphandle kwezebhizinisi, iSora izungezwe yi izimpikiswano ezihlobene nokusetshenziswa kwempahla yobuhlakani kanye nokudalwa kwama-deepfakeKusukela emavikini ayo okuqala, abanikazi bamalungelo okushicilela kanye nezinhlangano zemboni ye-audiovisual baxwayise ngokuthi uhlelo lokusebenza luvumela abasebenzisi ukuthi bakhiqize amavidiyo anezithombe zabantu bangempela, abalingiswa abavikelwe, kanye nezigcawu eziphambaniseka kalula nezinto zobungcweti.
Izinhlangano zababhali bezithombe kanye nezinyunyana zabadlali, ikakhulukazi eziqinile e-United States, ziveze ukukhathazeka kwazo mayelana umthelela la mathuluzi angaba nawo emisebenzini yokudala kanye nokulawula isithombe somuntu siquUkulula komsebenzisi ukukhiqiza izigcawu lapho kuvela khona umuntu odumile enza noma esho cishe noma yini kwavula impikiswano enkulu mayelana nemingcele yalolu hlobo lohlelo lokusebenza.
Ukuhlaziywa okuvela ezinkundleni zokuxhumana ezahlukene kanye nochwepheshe baqale ukubiza uSora ngokuthi umkhiqizi ongaba khona we-“udoti we-AI”Amavolumu amakhulu amavidiyo asezingeni eliphansi, aphindaphindayo, noma akhohlisayo ngokusobala axutshwe nokuqukethwe okusemthethweni kokudala. Lo msindo obonakalayo wenza kwaba nzima ukuhlukanisa okwangempela nokwesaba okuqanjiwe nokukhuthazwayo kwegagasi elisha lolwazi olungamanga olusekelwe eziqeshaneni ezingenangqondo.
Ibhekene nokucindezeleka okwandayo, i-OpenAI yethule izilawuli ezengeziwe zokunciphisa ukudalwa kokuqukethwe okuthileIsibonelo, ukudalwa kwamavidiyo abonisa abalingiswa abanjengoMichael Jackson, uMartin Luther King Jr., noma abantu abadumile bamasiko athandwayo ngaphandle kwemvume kwavinjelwa ngemuva kokuba abameli bezomthetho kanye nezindlalifa beveze izikhalazo zabo.
Noma kunjalo, impikiswano mayelana nokusetshenziswa kabi kwamavidiyo akhiqizayo kanye nemithwalo yemfanelo yamapulatifomu isaphila. Kwabanye abahlaziyi, Izinkinga zomthetho kanye nedumela nazo ziye zabangela ibhalansi lapho kunqunywa ikusasa le-Sora, ikakhulukazi ezimakethe ezifana ne-Europe, lapho iziphathimandla sezivele zisebenza khona ezinhlakeni ezithile ze-AI ekhiqizayo kanye nezingozi zayo ezihambisana nayo.
Ukuncintisana okukhulu kanye nengcindezi yokuthola isiqondiso esicacile
Icala le-Sora libekwe endaweni yokuncintisana lapho I-OpenAI ayisadlali yodwa noma isesimweni esingenakunqotshwaNgenkathi inkampani ihlukanise imikhiqizo yayo ngemikhiqizo yabathengi, amanethiwekhi omphakathi, abasizi, amathuluzi okuthuthukisa, kanye namaphrojekthi okuhlola, izimbangi ezifana ne-Anthropic zigxile enanini elilinganiselwe lemigqa ecacile yebhizinisi, ikakhulukazi amamodeli wokuhlela nokusetshenziswa kwebhizinisi.
Lokhu kugxila okuncane kuvumele i-Anthropic ukuzuza phakathi kwabathuthukisi kanye namakhasimende ezinkampanikuze kube seqophelweni lokudlula i-OpenAI ngesabelo semakethe kwezinye izingxenye ezihlobene nohlelo. Okwamanje, i-Google ibilokhu iqhubekisela phambili amamodeli ayo e-Gemini, isebenzisa isisekelo esikhulu sabasebenzisi esivele sisebenzisa injini yayo yokusesha kanye nezinsizakalo nsuku zonke.
Emkhakheni webhizinisi, idatha evela ezinkampanini zokubonisana kanye nezimali zokutshalwa kwezimali iphakamisa ukuthi I-OpenAI ilahlekelwe yinzuzo yayo yokuqalaNakuba i-ChatGPT ibusa ngokwenani lemibuzo evela kubasebenzisi ngabanye, umbuzo omkhulu ukuthi bangaki kubo abakhokhela isevisi nokuthi kunenzuzo kangakanani ukusekela lelo nani lethrafikhi lapho kubhekene nokuncintisana.
Ngesikhathi esifanayo, izimakethe zezimali ziyashintsha indlela ezisebenza ngayo. Abakhiqizi behadiwe ababalulekile be-AI, njenge-NVIDIA, baxwayise ngokuthi Ukuxhaswa ngemali okukhulu ngaphandle kwezidingo zokubuyiselwa kwemali ezicacile ngeke kuhlale phakade.Kulesi simo, izinkampani kulo mkhakha ziyazi ukuthi maduze kuzodingeka zibonise imikhiqizo eqinile enamamodeli ebhizinisi aqondile uma zifuna ukugcina ukuzethemba kwabanikazi bamasheya besikhathi esizayo.
Kusukela kulo mbono, ukuvalwa kukaSora kuchazwa njengophawu lokuthi I-OpenAI izama ukulungisa isiphakamiso sayo futhi igweme ukuzisabalalisa kancane kakhulu.Le nkampani isishintshe ngokushesha ekubeni yiphayona elingenakuphikiswa yaya ekubhekaneni nezimbangi ezinezindlela ezigxile kakhulu. Ukunciphisa amaphrojekthi akhangayo kodwa angaphandle, kulesi simo, kuyindlela yokuzama ukuthola ukucaca nokugxila.
Kuzokwenzekani manje kubasebenzisi, onjiniyela, kanye ne-ecosystem?
Ekuxhumaneni kwayo nomphakathi, i-OpenAI igcizelele ukuthi izoshicilela iziqondiso ezinemininingwane ukuze abasebenzisi bakwazi ukuthumela nokulondoloza amavidiyo abo ngaphambi kokuba ipulatifomu ivalwe ngokuphelele. Le nkampani ithi ihlola izindlela zokwenza kube lula ukuthuthwa kokuqukethwe kuye kwezinye izinhlobo noma izinsizakalo, yize ingakacacisi izinsuku eziqondile.
Kulabo abasebenzise i-Sora API kumaphrojekthi abo—kusukela kuzinhlelo zokusebenza zezinkampani zangaphandle kuya ekuhlolweni kokudala noma amathuluzi angaphakathi—izindaba zisho lokho. ngokushesha ucabange kabusha imephu yabo yendlelaUkuyekiswa kwesixhumi esibonakalayo sonjiniyela kuzophoqa abathuthukisi ukuthi bafune ezinye izindlela kwabanye abahlinzeki bamavidiyo akhiqizayo noma bangabi nalo msebenzi uma bengakwazi ukuthola indawo efanelekile.
EYurophu naseSpain, umthelela oqondile ungase ube mncane ngokwevolumu ephelele, njengoba Ukungena kukaSora kwakusaqala uma kuqhathaniswa nezinye izinkundlaKodwa-ke, izitudiyo eziningi zezithombe ezinyakazayo, izinhlangano zokukhangisa, kanye nabadali bedijithali base beqalile ukuzama uhlelo lokusebenza njengelabhorethri yemibono kanye nama-prototypes, into ezophazanyiswa manje.
Abanye ochwepheshe kwezomthetho wedijithali basikisela ukuthi Ukuvalwa kuza njengoba nje i-Old Continent ilungiselela ukuqala kokusebenza kwemithetho emisha ku-AI.Ukucaca kwe-algorithm kanye nokuqukethwe okwenziwe. Ukungabonakali emphakathini okuncane kumavidiyo akhiqizayo, ngezinga elithile, kunganciphisa ukuhlolwa okuthile kwemithetho, okungenani esikhathini esifushane.
Okwamanje, amaqembu e-OpenAI asebenze ku-Sora azohlanganiswa ku- imigqa yomsebenzi ebhekwa njengeqhinga elibaluleke kakhulu, njengezinhlelo “ze-ejenti” ezikwazi ukusebenza kukhompyutha yomsebenzisi ukuze zenze imisebenzi ngokuzenzakalela, noma amaphrojekthi e-robotics asekelwa yi-simulations ethuthukisiwe. Ulwazi lobuchwepheshe oluqoqwe ku-Sora, ikakhulukazi ekulingiseni ngokomzimba kanye nokubumbana kwesikhashana, luzosetshenziswa kabusha kulezi zinkambu.
Ukuvalwa kweSora kufanekisela isigaba esisha se-OpenAI: Le nkampani isuka esigabeni sokukhishwa okuqhubekayo kanye "nokuhlola okuthile kuzo zonke izinhlangothi" esigabeni lapho ukugxila, inzuzo, kanye nokusebenza kahle kokulawula kusinda kakhulu kuzo zonke izinqumo. Ukuthi lokhu kulungiswa kufika ngesikhathi sokubuyisa amandla ngokumelene nabancintisana nabo kusazobonakala, kodwa konke kusikisela ukuthi ividiyo eqhutshwa ngabathengi ngeke isaba umbukiso oyinhloko womkhiqizo eminyakeni ezayo.
