Indlela onjiniyela abasebenza ngayo Spotify Kushintsha kusukela phezulu kuya phansi. Ezinyangeni ezimbalwa nje, amaphrofayili obuchwepheshe abaluleke kakhulu enkampani asuke ekuchitheni amahora amaningi phambi komhleli wekhodi kuya ekuphatheni izinhlelo zobuhlakani bokwenziwa ezisiza kakhulu.
Ngokusho kwabaphathi beplatifomu UkusakazaAbathuthukisi abavelele abakaze babhale noma iyiphi ikhodi ngesandla kusukela ngoDisemba. Lokhu akuyona nje i-hype; kungumphumela wokuzibophezela okuqinile ekuhlanganisweni. I-AI ekhiqizayo kuyo yonke indlela yokuthuthukiswa kwesofthiwe, into esevele ibonakala kokubili ekusebenzeni kwangaphakathi kohlelo lokusebenza kanye nezici ezintsha ezifinyelela abasebenzisi eSpain nakwamanye amazwe aseYurophu.
"Abahleli bezinhlelo abahle kakhulu beSpotify abakaze babhale umugqa owodwa wekhodi kusukela ngoDisemba."
Ngesikhathi sokwethulwa kwemiphumela ye- ikota lesine lika-2025Umphathi-Jikelele we-Spotify, uGustav Söderström, usho inkulumo ezwakale kulo lonke umkhakha wezobuchwepheshe: onjiniyela babo abangcono kakhulu "Abakaze babhale ngisho nomugqa owodwa wekhodi kusukela ngoDisemba."Ngamanye amazwi, amaphrofayili asebenza kahle kakhulu awasahleli ngendlela yendabuko.
Kuleyo nkulumo efanayo, uSöderström uchaze ukuthi laba bathuthukisi bathathe indawo yekhibhodi ngendima esondele kakhulu kweyokuthi abaklami bezakhiwo nabaphathi kwezinhlelo ezenzakalelayo. Esikhundleni sokuthayipha imiyalelo ngemiyalelo, bachaza ukuthi yini okudingeka yakhiwe, ukuthi uhlelo kufanele luziphathe kanjani, futhi baqinisekise ukuthi ikhodi ephakanyiswe yi-AI iyahlangabezana yini nezidingo.
Umphathi wagcizelela ukuthi lolu shintsho aluyona into eyenzeka yodwa, kodwa kunalokho indawo yokuqala yesigaba esisha kwenkampani. Umqondo ucacile: onjiniyela bayayeka ukuba “abakhi” ababhala ikhodi bese beqala ukuqhuba i-orchestra, kuyilapho amamodeli e-AI enakekela imisebenzi ephindaphindwayo neyivolumu ephezulu.
Le nkulumo ifanelana nomongo lapho ukuhlakanipha okufakelwayo Sekuvele kudlula umuntu ojwayelekile ekudaleni ulimi, ngokusho kwezifundo ezifana nalezo ezivela eNyuvesi yaseMontreal. Ochwepheshe abaningi besaba ukuthi leli khono elifanayo lizodluliselwa ngokuphelele ekuhleleni izinhlelo, lehlise umsebenzi wendabuko womuntu endimeni yesibili.
Nokho, endabeni yeSpotify, umyalezo osemthethweni uwukuthi onjiniyela basenayo izwi lokugcinaI-AI iphakamisa futhi ikhiqize ikhodi, kodwa ngabantu abayibuyekeza, bayilungise, bese benquma ukuthi yini ezokhiqizwa.
Ikhodi kaHonk noClaude: Nansi indlela ubuchopho bokuzenzakalela obusebenza ngayo kwaSpotify
Inhliziyo yalolu shintsho HonkLuhlelo lwangaphakathi olwakhiwe yiSpotify ukuze luhlanganise i-AI ekhiqizayo emsebenzini wansuku zonke wamaqembu ayo. Akuyona nje umsizi osebenza kanye kuphela, kodwa ingqalasizinda exhumanisa amamodeli athuthukile namathuluzi okusebenza ajwayelekile onjiniyela.
Ngaphakathi kweHonk, ukusetshenziswa kwe Claude IkhodiImodeli yokuhlela ekhethekile engakhiqiza izici ezintsha, ilungise amaphutha, noma ibhale kabusha wonke amamojula. Okuthakazelisayo ukuthi ihlangana kanjani... ukuxega kanye nasezinhlelweni zokwenza izinto ngokuzenzakalela (i-ChatOps), ukuze abathuthukisi bakwazi ukusebenza ne-AI besebenzisa ifoni noma i-laptop yabo ngaphandle kokushiya indawo yabo evamile yokuxhumana.
USöderström unikeze isibonelo esicacile kakhulu ukuze abonise lokhu: unjiniyela weSpotify, ekuseni eya ehhovisi, uvula uSlack efonini yakhe ephathekayo bese ecela uClaude ukuba Lungisa iphutha noma engeza isici esisha kuhlelo lokusebenza lwe-iOSNgesikhathi umuntu esesesitimeleni noma ebhasini, imodeli idala ushintsho futhi yakhe inguqulo ebuyekeziwe yohlelo lokusebenza.
Uma inqubo isiqediwe, lokho kwakhiwa okusha kuthunyelwa emuva ku ukuxega ukuze unjiniyela akwazi ukukubuyekeza. Uma konke kulungile, kungafakwa emgqeni wokukhiqiza ngaphandle kokuvula ngisho nekhompyutha yehhovisi. Ngokusho kwenkampani, lo mjikelezo unciphisa kakhulu Izikhathi zokusakaza "ezinkulu kakhulu" futhi iletha izinguquko kumsebenzisi cishe ngesikhathi sangempela.
Lolu hlelo luhambisana nomkhuba obonakala kakhulu ohlelweni lobuchwepheshe baseYurophu: i-AI ayisekho ithuluzi lokwengeza futhi isiba yithuluzi elibalulekile ingxenye ebalulekile yombhobho wokuthuthukisa, egxile kakhulu ezinqubweni, ekubuyekezweni nasekuqalisweni.
Izici ezintsha ezingaphezu kuka-50 ngonyaka owodwa ezisebenza nge-AI
Ukuzibophezela ekusebenzeni ngokuzenzakalela akusikho nje ukukhuluma. I-Spotify igcizelele ukuthi, ngo-2025 kuphela, yayisiqalile ukusebenza imisebenzi nezilungiselelo ezifanele ezingaphezu kuka-50 epulatifomu yayo. Ijubane inkampani elixhumanisa ngqo nokwamukelwa kwe-Honk ne-Claude Code emisebenzini yayo yangaphakathi yokusebenza.
Phakathi kwezici ezintsha ezibonakala kakhulu kubasebenzisi eSpain nakwamanye amazwe aseYurophu yilezi ezilandelayo: uhlu lwadlalwayo olukhiqizwe umbhaloLezi zaziwa nangokuthi ama-Prompt Playlists. Zisebenza kalula: umsebenzisi uthayipha ngolimi lwemvelo lokho afuna ukukulalela—isibonelo, “i-rock ephumuzayo yokufunda ntambama enemvula”—futhi uhlelo ludala ngokuzenzakalelayo ukukhetha umculo ofanelana naleso sicelo.
Emkhakheni wezincwadi ezilalelwayo, ipulatifomu yethule Ukufanisa IkhasiLeli thuluzi likuvumela ukuthi uskene ikhasi lencwadi ebonakalayo bese ugxumela endaweni efanayo enguqulweni yomsindo. Lokhu kusebenza kuhlanganisa ukuqashelwa kombhalo namamodeli e-AI ukuze kuvumelaniswe kokubili okuhlangenwe nakho kokufunda.
Esinye isengezo sithi Mayelana Nale NgomaLolu khetho lunikeza ulwazi oluphathelene nomculo odlalwayo: imininingwane yokukhiqiza, amaqiniso athakazelisayo, noma indaba ngemuva kwengoma. Lolu ngqimba olwengeziwe seluvele luhlanganiswe nolwazi lokulalela lwabasebenzisi abaningi baseYurophu, okwengeza ukujula epulatifomu ngale kokudlala okulula.
Ngaphezu kwalokho, ukusunduza ukuzenzakalela kuhambisane neminye imisebenzi yakamuva, njenge Uhlu lwadlalwayo olukhiqizwe yi-AI, ukuthuthukiswa kwamathuluzi okuthola kanye nokulungiswa okuqhubekayo kwesixhumi esibonakalayo, esizuzisa kokubili amamodeli olimi kanye nekhono lokusebenzisa izinguquko ngokushesha okukhulu.
Izici ezintsha ze-Spotify: izingxoxo, ukuhlanganiswa kwe-ChatGPT, kanye nokuthuthukiswa komsindo
Kanye noshintsho ezindleleni zokuhlela, iSpotify ikhipha izici ezahlukahlukene ezithinta ngqo ukusetshenziswa kwansuku zonke kohlelo lokusebenza, eziningi zazo ezithuthukiswe futhi zahlolwa kuleyo ndawo. Uhlelo olusizwa yi-AI.
Enye yezinto eziphawuleka kakhulu ukufakwa kwe izingxoxo zomuntu ngamunye nezeqembu ngaphakathi kohlelo lokusebenzaNgenxa yalesi sici, abasebenzisi bangaphawula ngezingoma noma ama-audiobook ezindaweni zokuxoxa zendabuko, ngaphandle kokugxumela ku-WhatsApp noma kwamanye amapulatifomu ukuze babelane ngezincomo noma baxoxe ngohlu lokubambisana.
Uhlelo luklanywe ngemikhawulo ethile: Ungaqala izingxoxo nabantu owabelane nabo ngokuqukethwe ngaphambilini kuphela.Isibonelo, ngokusebenzisa uhlu lokudlalwayo oluhlanganyelwe, ama-Jam, noma ama-Mixes. Ngalokhu, i-Spotify izama ukulawula ukuthi ubani ongaxhumana nobani ngaphakathi kwendawo yohlelo lokusebenza.
Okunye okusha okubalulekile yi- Ukuhlanganiswa kwe-Spotify ku-ChatGPTLapho ekhuluma ngenkonzo engxoxweni no- i-chatbotKungenzeka ukucela uhlu oluqondiswe ngokwezimo noma izimo ezahlukene - kusukela ekuqeqeshweni kuya ekugxileni emsebenzini - futhi uthole izincomo ezenziwe ngezifiso cishe ngokushesha.
Inketho yoku ungafaki izingoma ezithile kuPhrofayela YokunambithaLokhu kuwusizo kakhulu kulabo abasebenzisa ipulatifomu yomsindo omhlophe, umculo wezingane, noma imisindo ethile abangafuni ukuphazamisa izincomo zabo. Ngale ndlela, iziphakamiso zomculo zilungiswa kangcono ukuze zivumelane nezintandokazi zangempela zomlaleli.
Umsindo Ongenakulahlekelwa, i-Mix kanye ne-Weekly Wrapped entsha
Emkhakheni womsindo kuphela, iSpotify iqinise ukunikezwa kwayo kubasebenzisi be- Spotify Premium ngokufika kwe- umsindo ongalahlekiItholakala ngekhwalithi ye-FLAC efinyelela ku-24-bit/44,1 kHz kuzo zonke izimakethe lapho isevisi isebenza khona. Lokhu kuthuthukiswa kuhloselwe labo abafuna ukudlala ngokwethembeka okuphezulu, into ebaluleke kakhulu ezimakethe zaseYurophu ezinesiko elinamandla lokulalela.
Ngaphezu kwalokhu, inkampani ithuthukise umsebenzi HlanganisaLesi sici sikuvumela ukuthi udale ukushintshashintsha okubushelelezi phakathi kwezingoma, ulungise isilinganisi, futhi ulawule ivolumu ukuze udlale kahle. Umgomo ukwenza ukushintshashintsha phakathi kwamathrekhi kube bushelelezi ngangokunokwenzeka, into ebonakala kokubili ngezikhathi zokuzivocavoca kanye nalapho ulalele uhlu lwadlalwayo oluklanyelwe ukugxilisa ingqondo.
Okunye ukubheja kwakamuva yinguqulo Kugoqwe masonto onkeKuluhlobo oluthile lwenguqulo encane yesifinyezo sokuphela konyaka esijwayelekile. Isonto ngalinye, abasebenzisi bathola izibalo ezenzelwe bona mayelana nemikhuba yabo yokulalela, kanye nedatha yabaculi babo abadlalwa kakhulu, izingoma, kanye nezinhlobo zomculo.
Le Wrapped yamasonto onke ihlanganisa Isithombe silungele ukwabelana ngaso ezinkundleni zokuxhumana kanye nekhono lokuthumela lezi zibalo ngqo kusuka kuhlelo lokusebenza kuya kubangani ngaphakathi kweSpotify noma ngamapulatifomu angaphandle njenge-Instagram noma i-WhatsApp. Ngalokhu, inkampani iqinisa ubukhulu bokulalela emphakathini, ikakhulukazi phakathi kwabasebenzisi abasebasha eSpain nakwamanye amazwe aseYurophu.
Ngokusho kwepulatifomu ngokwayo, eziningi zalezi zici zikwazile ukusetshenziswa ngokushesha ngenxa yokusetshenziswa kakhulu kwe-AI kukhodi nasekuhlaziyweni kwedatha, okuvala umbuthano phakathi kokuthuthukiswa, ukuhlolwa kanye nomkhiqizo wokugcina.
Kusukela kunjiniyela othayipha ikhodi kuya kumklami oqondisa i-AI
Ushintsho olwenzeka eSpotify lubonisa ushintsho olubanzi emhlabeni wobunjiniyela besofthiwe: i indima yakudala yomhleli Kuqala ukwehluleka ukuchaza lokho okwenziwa yizinkampani ezinkulu zobuchwepheshe zaseYurophu.
Ngezinhlelo ezifana neHonk, ukubhala ikhodi umugqa nomugqa akuseyona into eyinhloko. Onjiniyela abanolwazi kakhulu bathatha izintambo. ukuhlonza izinkinga, ukuklama izixazululo, nokuqapha ikhwalithi ngalokho okwenziwa amamodeli. Umsebenzi wemishini uyancipha, kodwa isisindo sezindinganiso zobuchwepheshe kanye nomthwalo wemfanelo womphumela kuyanda.
I-Spotify iphinde igcizelele endleleni ehlanganisiwe: ngenkathi amaphrofayili aphezulu ethembele kakhulu ku-AI, abathuthukisi abancane bayaqhubeka nokufunda. "ngendlela yakudala", ukubhala ikhodi ngesandla ukuze kuhlanganiswe ulwazi oluyisisekelo lwezakhiwo, ama-algorithms kanye nemikhuba emihle ezilimini ezifana Java.
Le nkampani ithi le modeli ehlanganisiwe ivimbela izizukulwane ezintsha ekuthembeleni ngokungazi lutho ku-AI ngaphandle kokuqonda ukuthi yini ebangela lokho, kuyilapho ikhulula ochwepheshe abangochwepheshe emisebenzini ephindaphindwayo umshini ongakwazi ukuyisingatha ngokuthembekile.
Ngaphandle kweSpotify, abanye abathuthukisi ababoniswa yizikhungo zezindaba ezikhethekile njenge-Ars Technica bayavuma ukuthi, ezinyangeni ezimbalwa nje, amathuluzi e-AI aseshintshe kusukela ekunikezeni usizo oluncane kuya ekubeni nekhono lokwenza kanjalo. xazulula imisebenzi ephelele wedwa. Kusuka izivivinyo zokulungisa Abaningi abahlulekayo ukusebenzisa imisebenzi yonke bachaza ukwanda kokukhiqiza okusukela ezikhathini eziningana kuya, kwezinye izimo, ngokushesha okuphindwe kayishumi kunokwenza konke ngesandla.
Ukukhiqiza, ukungabaza kanye nokwesaba ukushintshwa komsebenzi
Akuwona wonke umuntu oncoma lolu shintsho. Nakuba ochwepheshe abaningi bebona i-AI njenge- umngane wokususa imisebenzi ekhathazayoUkungabaza kuyakhula futhi mayelana nokuthembeka kwekhodi ekhiqiziwe, futhi ngaphezu kwakho konke, mayelana nomthelela wayo emisebenzini esikhathini esiphakathi.
Abathuthukisi abaxoxiswe yimithombo yezindaba ehlukahlukene bayavuma ukuthi ikhwalithi yamathuluzi amanje iphezulu kakhulu ukuhlela nokulungisa amaphuthaNakuba bengakakulungeli umsebenzi wokudala oyinkimbinkimbi kweminye imikhakha, njengokubhala izincwadi, emkhakheni wesofthiwe, abaningi bayavuma ukuthi "sekuvele kushintsha yonke into."
Ukwesaba okukhulu kugxile kulokho okuzokwenzeka emisebenzini: okokuqala, ukufaka ikhodi okuvamile kudluliselwa ku-AI, bese kuba yingxenye yomklamo wezakhiwo, futhi kamuva, mhlawumbe ngisho naku- ukuphathwa komkhiqizoAbanye bathi labo abahluleka ukuzivumelanisa nokusebenza ngokubambisana nala mathuluzi bazoba namathuba ambalwa emakethe.
Kwa-Spotify, okwamanje, umugqa osemthethweni uwukuthi i-AI ayizange ithathe indawo yonjiniyela, kodwa kunalokho ishintshe umsebenzi wabo wansuku zonke. Abathuthukisi abanolwazi oluthe xaxa bagxila emisebenzini enenani eliphakeme, kuyilapho ochwepheshe abancane beqhubeka nokwakha isisekelo esiqinile solwazi lobuchwepheshe.
Le mpikiswano ikhona kakhulu eYurophu, lapho iziphathimandla ze-EU zisebenza khona izinhlaka zomthetho ku-AI okuzothinta kokubili ukusetshenziswa kwangaphakathi kwalawa buchwepheshe kanye nomthelela wawo kuyo yonke imikhakha, okuhlanganisa nemboni yesofthiwe.
Isethi yedatha yomculo eyingqayizivele njengenzuzo ye-AI ye-Spotify
Ngale kwendlela ehlela ngayo, inkampani yaseSweden ibona ubuhlakani bokwenziwa njengomthombo obalulekile wokusebenzisa impahla yayo enkulu: idatha yokusetshenziswa komculo kwezigidi zabantu emhlabeni wonke, okuhlanganisa abasebenzisi eSpain kanye nalo lonke izwekazi.
Ngesikhathi sokwethulwa kwemiphumela, uSöderström ugcizelele ukuthi iSpotify yakha i- isethi yedatha eyimfihlo futhi kunzima ukuyiphindaNgokusekelwe kumaphethini okulalela, okuthandwa, kanye nokuziphatha kwamasiko. Ngokungafani nezinsiza ezivulekile njenge-Wikipedia, emculweni ngokuvamile akukho mpendulo eyodwa efanele yemibuzo eminingi.
Izibonelo ezinjengokuthi “yimuphi umculo osebenza kahle kakhulu ekuzivocavoceni?” zibonisa lokhu kwehlukahlukana: e-United States, ingxenye enkulu yomphakathi ithanda i-hip-hop, kuyilapho izigidi zikhetha izitayela eziqine kakhulu, njenge-death metal. EYurophu, isithombe siyinkimbinkimbi nakakhulu, njengoba I-EDM, i-heavy metal, noma i-Latin pop ukuncintisana ngomculo wejimu kanye nobusuku.
Lo mfanekiso wonke uphakelwa kusethi yedatha, ngokusho kweSpotify, ethuthukiswa njalo Baqeqesha kabusha amamodeli aboUma abasebenzisi abaningi belalela, belondoloza izingoma, noma beqa amathrekhi, kulapho i-AI ifunda khona kakhulu futhi ukwenza ngokwezifiso kuba ngcono. Ngokulandelayo, ulwazi oluhlelwe kahle lugcina abantu kuhlelo lokusebenza isikhathi eside, okudala umjikelezo omuhle oqinisa isikhundla sepulatifomu ngokumelene nabancintisana nabo.
Ngokombono wobunjiniyela, lolu lwazi luphinde lusebenze ekuvivinyeni ngokushesha nasekuqinisekiseni izici ezintsha, ezifanelana kahle nemodeli yokuthuthukiswa ezenzakalelayo eqhuba i-Honk.
I-AI, ubuhlakani kanye nekusasa lokuhlela izinhlelo
Isinyathelo seSpotify sifike ngesikhathi lapho I-AI Ekhiqizayo ithuthuka ngesivinini esikhulu emikhakheni evame ukubhekwa njengokudala. Ucwaningo lwase-University of Montreal, olusikisela ukuthi amamodeli athile adlula umuntu ojwayelekile ekudaleni ulimi, luveze ukukhathazeka ngekusasa lemisebenzi ehlobene nokubhala, ukuklama, kanye nokuhlela.
Ngisho nabantu abadumile bemidiya abafana Eloni Musk Bavuselele impikiswano ngokuphakamisa ukuthi ukuhlela njengomsebenzi kungathinteka kakhulu ngaphambi kokuphela kweminyaka eyishumi, ngenxa yekhono le-AI lokubhala nokugcina ikhodi eyinkimbinkimbi. Izinkampani ezinkulu zobuchwepheshe ezifana ne-Google, i-Anthropic, ne-Microsoft sezivele zisebenzisa lezi zinhlelo ukuze zenze ezinye zezinqubo zazo zangaphakathi zibe ngokuzenzakalela.
Kulesi simo, iSpotify iziveza njenge- icala elisebenzayo ukuthi ikusasa eliseduze lingase libukeke kanjani: onjiniyela abanyamalali, kodwa isisindo somsebenzi wabo siyashintsha siye ekuchazeni inkinga, ekuqondiseni nasekuthatheni izinqumo ezisezingeni eliphezulu, kuyilapho i-AI ithatha ukwenziwa kwansuku zonke.
Umbuzo uwukuthi imakethe yezabasebenzi eYurophu nakwezinye izimakethe ezithuthukile izophinde ihlelwe kanjani uma le modeli isakazeka. Amaphrofayili amasha akhethekile cishe azovela ku- phatha futhi uhlole izinhlelo ze-AIkuyilapho eminye yemisebenzi eyenziwa njengamanje ngabahleli bezinhlelo abancane isetshenziswa ngokuzenzakalela ngokuphelele.
Okwamanje, abasebenzisi sebevele beqaphela imiphumela yalolu shintsho: izici ezengeziwe, ukuqaliswa okusheshayo, kanye nohlelo lokusebenza olushintsha njalo, konke kusekelwa ubuchwepheshe obubhala ikhodi ngemuva kakhulu.
Okwenzekayo eSpotify kubonisa izinga Ukuthuthukiswa kwesofthiwe kungena esigabeni esishaAbahleli bezinhlelo abahle kakhulu benkampani sebeyekile cishe ukuthayipha ikhodi ngesandla, kodwa indima yabo ibaluleke kakhulu kunanini ngaphambili ekuqondiseni, ekulawuleni nasekusebenziseni ubuhlakani bokwenziwa obunika amandla ipulatifomu, kokubili eSpain nakulo lonke elaseYurophu.
